Hanteo Music Adventure Night Party Kicks Off 32nd HMA 2024 with a Spectacular Celebration

SEOUL – Feb. 15, 2024: The 32nd HANTEO MUSIC AWARDS (32nd HMA 2024) began with an electrifying start as the first-ever HANTEO MUSIC ADVENTURE NIGHT PARTY took over Lotte World Adventure on February 14. This historic K-pop pre-party delivered an unforgettable experience, featuring stellar performances, exciting activities, and a thrilling K-pop EDM afterparty.

A Night of Unstoppable Energy and Iconic Performances

Kicking off at 11 p.m., thousands of passionate fans braved the cold to witness an all-star lineup of K-pop artists, including Kim Jae Joong, EPEX, 8TURN, SAY MY NAME, LIGHTSUM, and NOWADAYS.

SAY MY NAME opened the stage with high-energy performances of “WaveWay” and “Goldilocks Water,” setting the tone for the night. NOWADAYS followed, electrifying the crowd with “TICKET” and “Why Not?” LIGHTSUM kept the momentum alive with “VIVACE,” “i,” and “ALIVE.” As midnight struck, the excitement only grew. 8TURN brought captivating performances of “Like A Friend” and “SKETCH,” while EPEX delivered powerful live renditions of “Attosecond,” “Youth2Youth,” and “Breathe in Love.”

Kim Jae Joong’s Unforgettable Stage

The most anticipated performance of the night was Kim Jae Joong, a legendary figure in K-pop history. His presence ignited roaring cheers from the audience as he performed “HOPER,” “Humanity,” and “To The Boy.” His heartfelt message of encouragement to fans created an emotional and memorable moment.

K-Pop EDM Afterparty and Exciting Activities

Photo Cr: Hanteo Global

Following the artist performances, DJs Chawon, Hanini, and Hyunah turned the event into a full-fledged K-pop EDM party, spinning high-energy mashups that kept fans dancing into the early morning hours.

Beyond the music, attendees enjoyed special activities like a stamp rally featuring traditional Korean mini-games such as gonggi and ddakji. Fans collected stamps for a chance to win exclusive prizes, making the experience even more interactive.

Lotte World Adventure also contributed to the vibrant atmosphere by keeping over 12 attractions open and offering various food and beverage options, ensuring a seamless and enjoyable experience for everyone.

A Promising Future for HMA Pre-Parties

Kim Sang Hyun, head of Hanteo Global’s Strategic Planning Department, shared his excitement, stating, “We are thrilled with the success of the first-ever K-pop awards pre-party, the HANTEO MUSIC ADVENTURE NIGHT PARTY. We hope the audience created special memories and had an incredible time. We look forward to an even bigger and better event next year.”

32nd HMA 2024 Main Ceremony Begins

Photo Cr: Hanteo Global

Following this spectacular pre-party, the 32nd HANTEO MUSIC AWARDS 2024 will take place at Jangchung Arena in Seoul on February 15 and 16. Fans can look forward to performances from a star-studded lineup, including Kim Jae Joong, (G)I-DLE’s Minnie, SAY MY NAME, ARTMS, Yeonjun, Lee Mu Jin, EPEX, Insooni, TXT, tripleS, RIIZE, LIGHTSUM, 8TURN, NCT WISH, Young Tak, YOUNG POSSE, EVNNE, Lee Seung Yoon, YENA, and HYB (Huh Gak, Shin Yong Jae, and Onestar).

With this groundbreaking pre-party setting the stage, the 32nd HMA 2024 is poised to be one of the most exciting K-pop award ceremonies of the year.