XG Drops Music Video for Song “IS THIS LOVE”

XG has unveiled the music video for “IS THIS LOVE”, their latest track featured in the ANESSA Global Campaign.

Blending 90s-inspired R&B with XG’s signature sound, “IS THIS LOVE” explores the uncertainty of emotions, questioning whether what one feels is truly love. The track bears a strong resemblance to K.P. & Envyi’s 1998 hit “Swing My Way”, incorporating its signature melody and nostalgic groove. While it hasn’t been officially confirmed as a sample, the influence is undeniable, giving the song a familiar yet refreshing twist.

The music video portrays different stages of self-discovery, following various versions of the group as they come to terms with their feelings. Visually, it blends sleek cinematography with warm, sunlit aesthetics, enhancing the song’s dreamy and introspective nature.

While I’m not deeply familiar with XG’s lore, the MV includes footage from the members’ trainee days, adding a heartfelt, nostalgic touch. With its blend of past and present influences, ‘IS THIS LOVE‘ further highlights XG’s versatility and storytelling through music.

Watch the “IS THIS LOVE” MV below and stream the song on your favorite platform!

What do you think of XG’s latest release? Let us know in the comments!