Yes, it was announced on March 28th that the singer would be Calvin Klein’s newest global brand ambassador for Calvin Klein Jeans and Underwear.
Calvin Klein’s global chief marketing officer, Jonathan Bottomley, made a statement regarding their decision.
“We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jungkook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”Jonathan Bottomley
Jungkook also spoke about being selected to work with the fashion brand.
“I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”Jungkook
Check out more photos below!