Lovelyz Talks Erasing Memories in New Song “Obliviate”

Lovelyz has shown a darker and fiercer side in their new comeback for “Unforgettable”.

On September 1, 2020, Lovelyz released both the MV for their title track “Obliviate” as well their seventh mini-album “Unforgettable”.

Lovelyz is an 8 member group that debuted on November 12, 2014, under Woolim Entertainment with their title album “Girls’ Invasion”.

The team consists of members; Baby Soul, Jiae, Jisoo, Mijoo, Kei, Jin, Sujeong, and Yein.







Baby Soul


The song itself talked about erasing memories of a person once loved. Obliviating memories will take things back to where they once were and it will erase the moments that were never truly enjoyed.

Listening to the song, the lyrics gave an impression of the heated feelings after a break-up. The idea of throwing the dark memories away and happily saying goodbye to a love-life that should have never begun.

Based on the track, Lovelyz brings out a somewhat dark and eerie image to this side of a relationship but at the same time, the song itself is a bop. As if Lovelyz is saying, “Good Riddance” to a past love, they bring out powerful vibes allowing their audience to let loose and release their tension as well.

The seventh mini-album “Unforgettable”, consists of six different songs.

  • Unforgettable
  • Obliviation
  • Dream in a dream
  • Never, Secret
  • Memories
  • Worry Dolls

You can stream Lovelyz’s album “Unforgettable” here!

If you haven’t already, watch the MV for “Obliviation” below.