BlockBerry Creative Doubles down in newly released statement regarding Chuu

As mentioned before BlockBerry Creative made a statement saying that Chuu was officially removed from LOONA on November 25th. According to the company, her removal was due to an “abuse of power” and for using “abusive language toward their staff.” This statement was then met with backlash from Oribits and colleagues of the singer. BBC has now doubled down in a new statement regarding Chuu’s departure.

Their statement reads as follows.

Hello. This is BlockBerryCreative.

The agency is providing an additional statement regarding the notice ‘LOONA’s Chuu’s removal from the team’ that was posted through the fan cafe on November 25.

This notice was an announcement with information explaining the current situation and asking for understanding of all the fans who showed love to LOONA for a long period of time. It was not written with the goal of exposing Chuu’s misuse of power to the public and media.

For a few days after the announcement, the agency was told to provide evidence for the reason for Chuu’s removal, and articles were published with information such as “Chuu is not that kind of person” and “the company is the one doing harm.”

The fan notice posted on November 25 at around 5 p.m. KST was an announcement from the agency explaining Chuu’s changed course of action and the reason for her removal to fans and those who support LOONA, and it was not an exposé.

It is of course natural to explain the reason for her removal, and it is the rights of Chuu herself and the staff who was harmed to provide the truth or evidence of this.

Regarding the relevant facts, if there is something unfair or anything that should be corrected, this is an issue that the people directly involved should reveal. The agency has already finished confirming the incident that took place between Chuu and the staff member, and we released a statement regarding that.

We ask that you refrain from making speculative reports without evidence and malicious comments and rumors defaming the agency regarding this fan notice going forward. The agency will cooperate in providing information and evidence on the matter of violent language and misuse of power if Chuu and the victim agree.

In addition, we sincerely ask once again that you refrain from making indiscriminate and groundless speculative reports so that the LOONA members are not hurt by this incident and can start team activities again.

Blockberry Creative


Sarah is the founder and content manager of TokkiStar. She has been a K-pop fan since the age of 13 but began as a J-pop fan at 11. Some of her favorite groups include SHINee, Wonder Girls, Red Velvet, SVT, WJSN, NCT, Day6, The Rose, and SNSD. She is currently anticipating the day Pristin reunites.